HRM- Usage Of social media For Employer Branding

 Usage Of social media For Employer Branding

Branding is very critical in the organizations as it is causing the development actions in managing better positioning in the consumer minds (Dabirian, et al., 2019). Branding is “maintaining the reputation of the employer or the organization among each of the stakeholders in the company”. It is very important to have strong employer branding as it helps in;

• Hiring new and qualified employees
• Managing marketing costs
• Creating strong company culture
• Reducing hiring costs
• Improving productivity 

It is consisting with different stages as shown below.

Figure 1: Employee Branding Icon Concept (Source: DreamsTime, 2021)

There are many methods that can be used in increasing the employer branding. It is the responsibility of the company to understand the best approach and method to have the better employer branding applications (Verčič & Ćorić, 2018). 

Figure 2: Employer Branding methods (Source: Author created)

Among these methods, social media is playing an important role in managing the employer branding. There is a higher penetration of social media and internet in the current world and many are using these applications for day-to-day communication and entertainment (Kucherov & Zhiltsova, 2021). 

Social media strength the employer brand!!!

There are four rules which the employer needs to manage in the usage of the social media in employer branding and these rules are as follows.

With these identifications, it can be recorded that the better investigation and application of the social media in employer branding can be used successfully. 

Figure 3: Four rules of employer banding (Source: Author created) 

There are advantages in usage of the social media in the employer branding. Following are some of these which can be point out at a glance (Saini, 2020; Grzesiuk & Wawer, 2018).

Allow the company to cover huge number of people where the candidates can be attracted from every corner of the selected geographic area

 More engaging and authenticated media and platform for the job platforms and to attract best candidates

 It helps in meeting the desired and potential audience without obstacles

 Offering an inside look to the organizational cultural aspects

Creation of the conversation with the employer, potential candidates, customers and the stakeholders rather than one way communication

 Encouraging the interactions and the participations

Accordingly, it can be recorded that the social media usage in the employer branding is one of the most important and critical application for the organizations to deliver the best practices and the development opportunities with the better branding applications (Pandita, 2021).

Conclusion

Social media is a highly developing and increasing application in the marketing applications in the organizations. It is covering larger area and thus organizations are highly using social media in the marketing actions. Employer branding also can be done through social media and it is providing better chance to gather new candidates and to increase the reputation of the organization over the stakeholders. Thus, it can be recorded that the social media is very important in operations and managing the better applications in the branding options for the employers. 

References

     Dabirian, A., Paschen, J. & Kietzmann, J., 2019. Employer branding: Understanding employer attractiveness of IT companies, s.l.: IT Professional, 21(1), pp.82-89.

      DreamsTime, 2021. Employer branding icon Concept on white background, s.l.: https://www.dreamstime.com/employer-branding-icon-concept-white-background-pay-raise-reputation-value-proposition-retention-recruitment-vector-image186700355.

     Grzesiuk, K. & Wawer, M., 2018. Employer branding through social media: The case of largest Polish Companies, s.l.: In Proceedings of the 10th International Scientific Conference Business and Management, Vilnius, Lithuania (pp. 3-4).

      Kucherov, D. & Zhiltsova, E., 2021. Social media in employer branding in FMCG in Russia: millennials’ perspective, s.l.: Journal of East-West Business, 27(2), pp.160-183.

      Pandita, D., 2021. Twitting for Talent by Linking Social Media to Employer Branding in Talent Management, s.l.: International Journal of Human Capital and Information Technology Professionals (IJHCITP), 12(2), pp.1-12.

      Saini, G. K., 2020. Shoppers stop: Leveraging social media for employer branding, s.l.: Emerging Economies Cases Journal, 2(1), pp.54-61.

      Verčič, A. T. & Ćorić, D. S., 2018. The relationship between reputation, employer branding and corporate social responsibility, s.l.: Public Relations Review, 44(4), pp.444-452.